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Good Business Practice of the Day

October 22, 2007

Taco Bell wins the award this time, for their “Steal a Base, Steal a Taco” promotion.  If someone steals a base in the first 2 games of the World Series, there will be one afternoon where you can walk right in and get a free taco, no questions asked.  If someone steals a base in any of the last games of the Series, there will be another Free Taco afternoon a week later.  This is a great promotion for a few reasons:

  • The amount of free publicity from news organizations they are getting is impressive.  That much ad time at market prices would be incredibly expensive.
  • The restrictions on the promotion are pretty severe.  They picked a random day a week after the World Series, and the tacos are available only during a 3 hour window of that day, in the middle of the day.  The number of people who will be willing and able to cash in is pretty insignificant, but the amount of people who will be talking about Taco Bell is certainly significant.
  • Tacos don’t cost much and it still gets some people into your store.  Who actually eats just one taco when they go to Taco Bell?  Using a taco that only costs a few cents as a loss leader to bring people into your stores is genius.

When I got the email about this, the first thing I thought about was how delicious Taco Bell is.  I may stop on the way home today…

One Comment leave one →
  1. Ashley permalink
    October 22, 2007 7:33 pm

    Taco Bell has been doing this for awhile. In Green Bay, Wisconsin we have the Green Bay Gamblers Junior League Hockey Team. For every game, Taco Bell runs a deal that if the home team scores three or more goals, everyone in attendance gets a coupon for a free taco when they leave the game. As a result, after two goals are made, the crowd routinely yells, “WE WANT TACOS.”

    It’s a huge hit!

    Taco Bell does sound good… unfortunately there are none in DC. If you want to make a trip out to Northern Virginia tonight… let me know~

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